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Microsoft's Cortana mistake

The software giant's digital assistant debuted before Amazon's Alexa, but is still struggling to find an audience

cortana, microsoft, microsoft's cortana, microsoft software
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big task There are more than 40,000 so-called skills for Alexa, according to Amazon, letting customers do everything from request an Uber car to order a Domino’s pizza. There are fewer than 300 Cortana skills

Jay Greene | WSJ
Microsoft Corp is moving to retool Cortana, its digital voice assistant that has struggled as the software giant shackled it to the personal computer.
 
When the assistant — named after a character from the Xbox videogame franchise “Halo” — was introduced four years ago, it was only available through the Windows operating system, a strategy that hobbled Cortana as voice computing took off in a new era of smart speakers.

Amazon.com Inc introduced its Alexa digital assistant seven months after Cortana’s launch, but its Echo and sibling devices now control two-thirds of the US smart-speaker market, according to research firm eMarketer. The