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Pirate radio stations explode on YouTube

The boys stumbled upon a new strategy, one that, in the past two years, has helped a certain kind of YouTube channel achieve widespread popularity

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Luke Pritchard and Jonny Laxton were 13 when they met at a boarding school in Crowthorne, England, in 2011. They bonded over a shared love of underground music and in 2014 started a YouTube channel, College Music, to promote the artists they liked.
 
At first, the channel grew slowly. Then, in the spring of 2016, Pritchard discovered 24/7 live-streaming, a feature that allows YouTube’s users to broadcast a single video continuously.
 
College Music had 794 subscribers in April 2015, a year before  Pritchard and Laxton started streaming. A month after they began, they had more than 18,440. In