Struggles at P&G draw scrutiny of activist investor

Those struggles attracted the attention of Nelson Peltz, a billionaire investor & shareholder

Tide detergent dominated the American laundry room for decades and helped make Procter & Gamble (P&G) a consumer products behemoth.

But consumers have increasingly been shunning premium-priced brands like Tide for cheaper versions of laundry detergent. And the detergent market is just one of many in which P&G is battling to keep bargain-hunting customers.

Across a number of its mission-critical, multibillion-dollar product lines — from Pampers diapers to Olay skin creams to Gillette razors — P&G is fighting to retain its market share.

Those struggles have now attracted the attention of Nelson Peltz, a billionaire investor and activist shareholder.

Arguing