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Struggles at P&G draw scrutiny of activist investor

Those struggles attracted the attention of Nelson Peltz, a billionaire investor & shareholder

Julie Creswell & Michael J De La Merced | NYT 

Tide detergent dominated the American laundry room for decades and helped make Procter & Gamble (P&G) a consumer products behemoth. But consumers have increasingly been shunning premium-priced brands like Tide for cheaper versions of laundry detergent. And the detergent market is just one of many in which P&G is battling to keep bargain-hunting customers. Across a number of its mission-critical, multibillion-dollar product lines — from Pampers diapers to Olay skin creams to Gillette razors — P&G is fighting to retain its market share. Those struggles have now ...

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First Published: Wed, July 19 2017. 02:20 IST