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Toy magnate Isaac Larian, who took on Barbie, gears up for Christmas

The toy industry - and much of Larian's fortune - rely on the holiday season

dolls, toys
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It tells the story of human endeavour and transformation — something that’s at the heart of brand Google

Sophie Alexander | Bloomberg
Isaac Larian arrived in the U.S. as a teenager with $750 in his pocket, then spent a decade working in a restaurant before making his fortune in the toy business. But his biggest obstacle may have been an 11.5-inch tall plastic doll with blonde hair.
“Everyone said, ‘No one has been able to challenge Barbie. It won’t work,’” said Larian, 64, the Iranian-born founder and chief executive officer of MGA Entertainment, creator of Barbie rival Bratz dolls.

Well, it worked well enough to help make MGA one of the world’s largest toy companies. Along with Bratz, the firm’s offerings include Little Tikes