KIT: The cosmetic market in India

Strategic tools for the practising manager

The cosmetic market in India was estimated at $7.1 billion ('32,000 crore) in 2009.

This market is expected to grow at 17 per cent a year.

Increasing disposable incomes, advertising and promotion of cosmetic products, rising awareness about personal care, and the influence of western culture is fueling the growth of the cosmetic market.

The average consumer spend on cosmetic products in India is lower than any other part of the world.