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KIT: the Indian Newspaper Market

Strategic tools for the practising manager

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Technopak Advisors New Delhi

The Indian newspaper market is the biggest in the world.

This market is estimated to be Rs16,200 crore.

It grew by 2 per cent in 2009 as against 2008.

India has a newspaper readership base of 350 million.

As many as 20 highest-selling newspapers the world over are from India.

 

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First Published: Aug 09 2010 | 12:22 AM IST

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