KIT: The Indian shampoo and hair conditioner market

Strategic tools for the practising manager

The shampoo market in India is estimated at over Rs 3,000 crore.

Hindustan Unilever’s Clinic Plus is the market leader among shampoos.

The hair conditioner market is estimated at around Rs 200 crore and is growing at about 40 to 50 per cent a year.

In India, the share of hair conditioners is merely one-fifteenth of the shampoo market. In most mature markets, the share of hair conditioners is about one-third.