The Strategist Quiz (#179)

 

1. By what name is the Littlewoods brand better known now in India? 
    
2. What is common to basketball player Tony Parker, football player Michael Owen and Bollywood actress Deepika Padukone? 
    
3. Which brand has used the lava of a European volcano for one of its world-famous products? This lava has a high degree of resilience. It’s flame proof, and it absorbs hand sweat during use. 
    
4. Which brand promotes a two-week weight reduction programme for women? 
    
5. Why Crown Airlines and Magic Airlines, that never took off, were in news? 
    
6. Whose concept is the 10X factor? 
    
7. Name the brand that got benefited by BP’s massive oil spill in the Gulf of Mexico that came days after the brand launched the annual campaign around its “_____ Saves Wildlife” effort. Since three decades, this brand has donated dish soap to help clean the oil spills. 
    
8. The choice of the name as a trademark for this 100-year-old brand was a tribute to the founder’s wife who was a native of New Zealand. Name this brand. (Sara Lee Corporation now owns it.) 
    
9. A US political scientist coined a phrase in the 1950s after he found white families would stay for a while after the first few black families moved into the residential area, but the arrival of many would witness a white exodus. Name it. 
    
10. Identify the brands and explain the logo designs.

 

 

Ten all-correct entries will receive a copy of Marty Seldman and Joshua Seldman’s Executive Stamina: How to Optimize Time, Energy, and Productivity to Achieve Peak Performance published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 14 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.