The Strategist Quiz (#180)

 

1. Toyota Etios, Tata Swach, KFC Krushers, Pepsi Kurkure and McDonald’s Aloo Tiki burger are products that reflect a new concept in business management. Name it. 
    
2. Name this revolutionary fit system and the brand it belongs to, that is based on shape, not size, and was created after studying more than 60,000 body scans and listening to women around the world. 
    
3. The origins of this brand date back to the 1930s when its founders took over another business. Their chain got its name when they found a lighted sign on the roof of an acquired property was large and heavy and therefore too expensive to change. Instead, they decided to call their own by that name. Name this service brand. 
    
4. What is common to the brands Beat, Bimbo, Quatro and Surge? 
    
5. The co-founder of this worldwide corporation was dyslexic and struggled early in school. He was accepted to Stanford only because his father taught there and he joked that he chose electrical engineering because he liked electric trains. Who is this person? 
    
6. Whose base line is “You above all”? 
    
7. Which business group set up a retail chain in India during the 1950s by the name Cali-Shops? 
    
8. This company was founded by a 54-year-old in 1959 with a capital of Rs 20,000. It had a tie up with a British company and still retains its name for all its brands. Name it. 
    
9. Name this company that gets its name from the winged horse in Greek mythology. The founders decided to use only a part of the name so that the resultant gives their company a high position in alphabetical listings. 
    
10. Where would you find these icons and with which brand are they linked?

 

 

Ten all-correct entries will receive a copy of Mackenzie Kyle’s Making It Happen: A Non-Technical Guide to Project Management published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 21 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.