The Strategist Quiz (#181)

 

1. What term was coined by the UK post office after it commissioned a study to look into the anxieties suffered by mobile phone users? ;
    
2. Link the terms weight, lift, drag and thrust to a Yorkshireman and what do you get? 
    
3. What is common to Dawn, Passion and Achiever and another set of brands, namely, Stunner, Dazzler and Shine? 
    
4. Which company invented the world’s first erasable ball point pen and by what name was it sold? 
    
5. The founder of which company said: “I think God is using this company as his vehicle?” 
    
6. What do the Eiffel Tower, the Kremlin, Dubai’s Burj Khalifa and the Washington Monument have in common? 
    
7. A fine charged on returning a rented copy of the video of Apollo 13 was the cause for the founding of which company? 
    
8. Which brand was launched in India because Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products? 
    
9. This company was formed out of patriotic fervour and named after the founder’s mother and the French word for stainless steel. Its most popular product is now known by a famous name given to it by US Army soldiers who could not pronounce its actual name. Name the company and the product. 
    
10. Identify the brand from the logos it uses. For the first time an Indian has now been selected to contribute to this brand.

 

 

Ten all-correct entries will receive a copy of Anil K Gupta, Vijay Govindarajan and Haiyan Wang’s The Quest for Global Dominance published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 28 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.