The Strategist Quiz (#182)

 

1. Who purchased a Boeing 767 from Qantas Airways for $15 million to make it a company jet? 
    
2. The founder of which company was awarded both the Nobel Prize and a Grammy Award? 
    
3. Link whiz kid at Ford Motors, World Bank president, first seat belts in Ford passenger cars and what do you get? 
    
4. This cigarette brand introduced in the 1890s that took its brand name from a sport had Santa Claus endorsing it with his image on the pack some time in the 1950s. It also used to publish a puff chart to indicate that it was a much superior product. Name it. 
    
5. The founder of which company said: “All of you know that I have always, and will always bleed purple?” 
    
6. The word genius combined with a suburb of Mumbai makes up for one of the world’s largest selling brands in its category. Name it. 
7. Which company marketed the first commercially manufactured car satellite navigation system? 
    
8. Which brand derided as “Mexican lemonade” is today the world’s 10th largest in its category? 
    
9. How is a treasury secretary during the presidency of Abraham Lincoln still remembered as a financial services brand today? 
    
10. Identify the brand from the logo and give reasons why it is named so.

 

 

 

Ten all-correct entries will receive a copy of Enrique R Arzac’s Valuation for Mergers, Buyouts And Restructuring published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 4 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.