- Name the Indian businessman and nationalist who was the first to enunciate the “drain theory” in the 1860s. He argued that the basic cause of India’s poverty was drain of wealth — excess exports over imports.
- What do you get by connecting Partners, Ethos, Arabica and Howard?
- Who has launched brands named after the Latin dance forms Salsa and Chacha?
- What is now being called a white, orange, purple, orange with purple stripes and green with orange stripes badge event?
- The founder of this erstwhile brand left school at the age of 13 and set up a coffee grinding business by borrowing Rs 100 from his sister in the early 1900s. His nickname was Polly and his bronze bust can be found in the headquarters of his competing brand. Name the person.
- Whose suggestion that before business structure is defined, the business strategy itself must be clarified, fed into McKinsey’s concept of strategic business units?
- An advertisement which lasted less than a minute showing tipsy Scotsmen in kilts was projected onto a building in New York’s Herald Square way back in 1897. It was the first ever filmed advertisement for a beverage. Name it.
- Which company believes in using “uncommon sense” as its unique competitive advantage?
- Whose baseline reads: “Now you know everything”?
- Identify the logos and establish their relationships respectively.
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Ten all-correct entries will receive a copy of John Davis’ Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 1 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |
