The Strategist Quiz (#192)

 

1. Name this brand that is celebrating 100 years of its existence this year and has enlisted the pop star Rhianna to lend her voice to its new ad campaign and is also sponsoring a couple of her tours. 
    
2. Name the car designed for the European market by an Indian company which has a zero turn drive and innovative scissor door system. 
    
3. Link the following and identify the person: Hungarian journalist; escaping the Nazi threat; supplier to the RAF; and the Inventor’s Day celebrated every year on his birthday in the country he adopted. 
    
4. This brand was introduced in the mid-1970s with a simple name that is pronounced the same in every language along with a blue and gold flag for its logo. In 2009, it launched its first common global advertising effort. Name it. 
    
5. Who was recently sacked because the CEO of his company watched a 42-second-long video of his drunken “I love Hitler” tirade and took a decision to sack him in the next 42 seconds? 
    
6. Which brand promotes itself with the base line ‘Who are you inside’? 
    
7. Which brand gets its name from a situation in an oriental board game when all the opponent’s stones are threatened with capture? 
    
8. Which journal is considered as the world’s first business publication? 
    
9. Who was the first woman CEO in the Fortune 500 list of US companies and when? 
    
10. Identify both the images and establish a connection between them. (Hint: Brand recall) 
    

Ten all-correct entries will receive a copy of Andrea Sigetich and Carol Leavitt’s Play To Your Strengths : Stacking The Deck To Achieve Spectacular Results For Yourself And Others published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 15 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.