Bombay Dyeing up on new retail strategy

DALAL STREET SPIKES

Bombay Dyeing surged 8.78 per cent to Rs 756.25 on huge volumes and renewed buying. The counter clocked 20.26 lakh shares on the BSE, which is around five times its average yearly volume of 4.46 lakh shares.

Bombay Dyeing is planning a dual retail strategy to cater to the low and high end of the market. Moving away from the perception of being a `discount' brand, its new retail initiative will include shops to cater to the premium end of the market as well.

The company is contemplating a new retail channel for upgraded products. There are plans of opening more company-owned stores to target the higher end of the home textile market. Currently, Bombay Dyeing has three company-owned outlets.