Consumer preference shifts to low-end gold jewellery on Akshaya Tritiya

Consumers are placing advance order for gold to take delivery of gold jewellery on Akshaya Tritiya to gain from fall in international gold prices

Consumers have cut their average ticket size for jewellery purchase by 40 per cent this Akshaya Tritiya amid expectations of further price fall in gold prices.

Gold prices have declined by over 6 per cent from its lifetime record high of Rs 33725 per 10 grams hit on February 20, to trade currently at Rs 31800 per 10 grams. In the international markets also, gold prices have fallen.

With the buying sentiment gradually expanding over the last few years from the eternally southern and western Indian markets to middle and eastern Indian states, overall jewellery demand is likely to rise