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Gold shines as price hits all-time high, but demand loses lustre

Even as physical demand is absent, investments in paper gold are pushing the price of the yellow metal to record highs

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Digital gold has witnessed increased interest

Rajesh Bhayani
The price of gold in India is almost at an all-time high, even as demand is thin. According to Metal Focus, a leading precious metals consultancy, jewellery demand is likely to fall 36 per cent to just 348 tonne in 2020, the lowest in a decade. It said the rural economy, which is better placed, and low-key weddings are likely to drive jewellery buying.

Even as physical demand is absent, investments in paper gold — gold ETFs and sovereign gold bonds (SGBs) — are pushing the price of the yellow metal to record highs.

Also, digital gold has witnessed increased