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India's biggest competitors to Walmart and Amazon? Mom and Pop

As Walmart and Amazon sink billions into e-commerce in India, they might be overlooking a tough rival on every corner

Indian markets
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Eric Bellman & Vibhuti Agarwal | WSJ Noida
Amazon.com Inc. and Walmart Inc. are betting billions on India, but their mightiest rival might be a ubiquitous local champ: the mom-and-pop
store.

Tiny stores known as kiranas dot every Indian street, village and slum. Usually family-run, these micro-businesses range from street vendors selling vegetables to shops the size of a one-car garage. They pay low wages and have little or no rent, which helps keep costs down. And since they cater largely to neighborhood populations, many offer instant delivery, interest-free credit and other personalized services that the global giants are unable or unwilling to provide.

“The kirana store has better

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First Published: May 30 2018 | 1:14 AM IST

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