26 couples break Guinness record for 'world's longest hug'

26 couples from Thailand have set the Guinnes record for the world's longest hug, by lasting for a staggering 26 hours, 26 minutes and 26 seconds.

The marathon, which was organized by Ripley's Believe It or Not museum in Pattaya, saw the group starting with 32 couples, the Daily Star reported.

The couples, who beat the previous record of 25 hours, 22 minutes and 36 seconds set in March, won cash prize of 5,545 pounds.

According to Guinness guidelines, both members of each couple have to stay wrapped around each other at all times and will be allowed five minute rest breaks permitted each hour to comply with health and safety.