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Aditya Birla group launches chatbot built by Gupshup for LIVA

ANI  |  New Delhi [India] 

Gupshup, the leading bot platform, in collaboration with Aditya Group's eco-friendly fashion brand has developed a called the for and LIVA's website.

The will act as a with the latest information about fashion and celebrity style trends. It will also address queries of interested buyers, assist them in exploring the product range and get in touch with the LIVA sales team. The LIVA team would use the bot to understand customer preferences and interests better and optimize its product range accordingly.

LIVA from Group offers a range of apparels made from eco-friendly natural fibres produced from natural cellulose. The brand guarantees 100% comfort with no compromise on the vogue quotient, making it the right choice for the new age woman.

"LIVA appeals to a select customer base that is modern, fashion forward, and extremely conscious of its environmental footprint. LIVA Fluid Fashion Assistant, powered by Gupshup, will keep us connected to our customers 24/7 and help understand their preferences better. This innovation resonates with our modern and tech-savvy customers," said LIVA's digital marketing, Rishi Sharma.

"It is exciting to see the fashion industry embrace bots. The 'always on' and conversational interface offered by bots will help with better customer engagement. We are happy to partner with the Group in their journey to redefine customer experience in the fashion space," of Gupshup, Beerud Sheth.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 06 2018. 16:50 IST