On World Thalassemia Day, Bollywood celebrities chose a unique way to create awareness on thalassemia, an inherited blood disorder, urging people to get tested and save their children from 'half-life'.
Sharing pictures of half of their faces, several actors shared a common message with the hashtag #AdhiwaliZindagiMitao.
The post read: "Did you know that when both husband and wife have Thalassemia Minor, there is a 25% chance that their child will have Thalassemia Major and reduced life expectancy?"
"Today, on #WorldThalassemiaDay, by posting this picture of half my face, I am supporting the #AadhiwaliZindagiMitao movement to remind everyone to get tested for Thalassemia and prevent giving their child half a life. Visit www.thewishingfactory.org or call 844-844-9544 to schedule a Thalassemia test and to donate to help patients," it further read.
To garner larger support, the actors also nominated fellow actors at the end of their posts.
Junior Bachchan took to Instagram to share an image of half of his face.
Hrithik Roshan shared a picture of him intensely staring into the camera.
'Kalank' actor Sonakshi Sinha shared the left half of her face by keeping her hand on her right cheek.
Actor Kunal Kapoor also joined the movement, sharing a picture of his.
Huma Qureshi shared a classy monochrome picture of hers on Instagram.
Thalassemia is a blood disorder which passes down through families and results in an insufficient amount of hemoglobin in the blood, which is responsible for carrying oxygen.
Every year World Thalassemia Day is observed on May 8 to raise awareness on the disorder.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)