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Incosi Fashions exercises on Millennials' craze for trendy accessories

ANI  |  New Delhi [India] 

Pune-based fast is making the most of a rapidly growing Indian with its innovative and products which perfectly matches the craze and personalities of the millennial.

The was founded by in 2017 and within a very short span of time has carved a niche in the fast segment with its two trendy brands.

Cross loop, India's first and only earphones focuses upon audio whereas (Watch) has its focus on the wearable category. The scope in these categories is immense and the company, as a start-up, has caught the imagination of millennials across the country.

"Fast accessories are increasingly being used by the youth. We expect to have at least 100,000 customers for our brand in the next three quarters," said Shubham Khare, co-founder and CEO,

Incosi has its design curation center in and the USP of brands success is innovation. In-depth research of the market directed the team to leverage the new India's growing appetite for affordable designer's products. Incosi's innovative and affordable brands have been able to lend a touch of creativity and sophistication to every youth's aspiration.

Fashion accessories as a segment have seen tremendous growth in the last five years, this is due to the increased exposure to international fashion and the growth of the internet and usage that has made people aware of international trends and fashion standards.

As per an ASSOCHAM-Resurgent joint study, is expected to clock an annualised growth of 115% this year. Along with that over 120 million Indian consumers are expected to shop online this year. Online is the future of retail and Incosi is going ahead with an and Cross loop merchandise are available on its own website and all the leading like Amazon, Flipkart, PayTM, Limeroad, Snapdeal, etc.

"We chose segment which is an aggressively growing category in the Indian Indian has witnessed several significant changes in recent years, which speaks for the country's evolving To tap into this potential market Incosi Fashions has introduced two brands called and Cross loop," he added.

Like any other leading start-ups, Incosi fashions focuses on fresh designs at affordable price points. The company has thrown a big challenge to the existing retailers who either have redundant designs or they cater to the upper middle class and above segments. "The idea is to be in vogue, which you can never be if you have to repeat your accessories every single day," Khare explained.

Lifestyle and fashion will continue to be the strongest of the Indian market in the country, the has now taken an aggressive stance towards getting a larger share with its brands Cross loop and Ralph Pierre. Incosi eyes the most promising and rapidly growing segment under the with its innovative and affordable products.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, November 23 2018. 15:38 IST