You are here: Home » News-ANI » Business
Business Standard

#IndiaReadyAction- Samsung launches mega campaign empowering Gen Z and young millennials


India's most trusted mobile and today launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and to break stereotypes about India, by capturing and sharing videos of Real through their

Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z and young in to share up to 60-second videos of their vision of real that will break any stereotypes that may exist about the country in the world.

A recent survey conducted by found several stereotypes about India exist in the minds of foreigners. To them, the or is the only major tourist attractions in the country, means spice and curries and entertainment is only Bollywood and Cricket. There is little awareness of the other possibilities in real India.

"At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the 'Era of Live' and video is fast becoming their medium of expression. #IndiaReadyAction is tailor-made for them to express themselves", said Ranjivjit Singh, Chief Marketing Officer, India.

"Our recently launched Galaxy A series and Samsung enable people to move from an era of a selfie to an era of life, where people foster more authentic and meaningful connections," he added.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, May 10 2019. 14:19 IST