Following Google Chrome's footsteps, Microsoft's Edge browser will also block ads that are a distraction in seamless user experience.
As Cnet reports, Microsoft is part of Coalition for Better Ads which requires it to block ads on sites which do not comply with the guidelines by default.
The guidelines prevent ads that are too intrusive or distracting but doesn't address the aspect of privacy.
The new Chromium-based Edge is now available for Windows, MacOS, Android, and iOS.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)