'Playing hard to get' just doesn't work anymore

A new survey has found that the classic move of 'playing hard to get' in relationships just doesn't work anymore.

The poll, which was conducted on 1,000 single people by dating site eharmony.co.uk, discovered that acting aloof is no longer alluring, the Daily Express reported.

While only 4 percent of the respondents said that one should wait before replying to a message, relationship guru, Jenni Trent Hughes, said that with the advent of smartphones, email and Facebook, there is no excuse for a delayed reply.