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Rajive Dhavan bags 'All India Achievers Foundation Award' for business excellence


Rajive Dhavan, Founder and CEO of What's In a Name Creatives, a Hyderabad-based Advertising and Digital Marketing Agency received the All India Achievers Foundation Award for Excellence on the 2nd of December 2017. It's his third significant award in the last four months.

"We're humbled to receive this coveted award and join the ranks of some of the leaders from around the country. It's a reward for over seven years of our undeterred grit and passion for advertising and digital marketing," said Rajive Dhavan, Founder and CEO of What's In a Name Creatives.

"The process of the award All India Achievers Foundation Award for Excellence was quite tedious. They had shared an initial intimation of nomination. To move ahead on the shortlist, they'd asked for my Profile, Company Profile, Past Financials and Projections. Apart from all these documents, they'd also asked us to fill in a brief questionnaire," adds Rajive Dhavan, founder and CEO - What's In a Name Creatives.

Incepted in the year 2010, What's In a Name, was founded by Rajive Dhavan and Harini Prabhu, with a small loan Rs. 40,000.

"We had started as a typical Print advertising agency. However, over the last 4 years, we made efforts to understand Digital Marketing and add one vertical at a time. The idea was to make sure that we, as founders, have enough knowledge to execute complex Digital Marketing Strategies.

Then we put a fine team together to up our game on the Digital front. As a common market scenario, advertising Agencies are not strong with the technical know-how of digital, and Digital agencies find it difficult to understand Branding and Positioning. We're bridging that gap with equally strong credentials in Branding and Digital Marketing both," says Rajive Dhavan - Founder and CEO, What's In a Name Creatives.

"The yardstick by which we'd like to measure our consistency is the fact that 70 percent of our clients have been with us for over four years. In fact, we continue to work with some of our first few clients even today, after seven long years," adds Harini Prabhu - co-founder and COO, What's In a Name Creatives.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Fri, December 08 2017. 12:10 IST