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Route Mobile forays into RCS A2P business messaging space

ANI  |  Mumbai [India] 

Route Mobile Ltd., leading global provider to enterprises, over-the-top (OTT) players and mobile network operators, has announced strengthens its offering into Google's Early Access Program for (RCS) messaging.

Since its incorporation in 2004, Route Mobile has delivered innovative solutions and adopted quickly to emerging technologies in the rapidly growing Marking another milestone.

RCS on helps brands to deliver more advanced experiences to users. It allows brands to send interactive, useful and effective messages to its customers, like images of their products, GIFs, videos, location to the nearest point of sale (POS) and even allow customers to browse and buy products/pay without leaving the messaging app. Retailers can now demonstrate products, airlines can handle bookings and banks can process transactions - all over messaging. It's the power of an app, with the convenience of messaging.

With the integration of quick replies, representation of brands as per its preference, suggestive clear menus and carousel display of images; RCS will enable brands to drive marketing campaigns effectively. It can also enable interactivity to enhance customer service and engagement.

Now, all Route Mobile customers and prospects will be able to benefit from the next generation of RCS messaging (or RCS Universal Profile 2.0) that gives them more meaningful interaction with brands.

"We are thrilled to bring RCS to our customers in and across the globe. RCS offers enriched messaging experience and scalability; which will augment our product portfolio thereby making our offerings more robust. Brands today have been looking for a more apart from traditional messaging. With Google's RCS, we now have one. Joining Google's Early Access Program means a lot to us, and in turn, to our customers who will certainly benefit from it immensely," said MD & Group Chief Executive Officer, Route Mobile, Rajdipkumar Gupta.

Route Mobile has a diverse global client base that can directly benefit from Google's Program for (RCS) messaging. As on date, has partnered with about 75 carriers and device manufacturers to bring better native messaging to every user.

Brands across food, retail, travel, delivery services in the USA, and have seen the benefits during the test phase of this program. With this inclusion, Route Mobile believes it has further strengthened its position among the leading cloud-communication platform service providers.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, September 05 2018. 18:40 IST