Time Warner CEO proposes CBS signals be sold 'a la carte' to consumers

Time Warner Cable CEO Glenn Britt has offered to end a four-day blackout of CBS stations, expressing a desire to resume negotiations.

In an open letter sent to CBS CEO Leslie Moonves, Britt made the proposal saying the cable operator would allow CBS to sell its stations' signal 'a la carte' to consumers instead of being packaged with other channels.

According to Fox News, Britt said that the method would allow customers to decide for themselves how much value they ascribe to CBS programming.

CBS signals have been blacked out to some three million Time Warner Cable subscribers in New York, Los Angeles and Dallas in a dispute over how much the cable operator has to pay for CBS programming, the report added.