Will.i.am has announced that he will release his own smartwatch in July.
The Black Eyed Peas frontman said that unlike other smartwatches that rely on a connected mobile to make calls, his will include a dialling function (and so, presumably, a SIM card) built directly into the device, the Independent reported.
Will.i.am showed off a bulky prototype during a segment on Alan Carr: Chatty Man, promising that it had access to all the usual social media sites (Twitter, Instagram, Facebook) and it could also be used to "work out with" with the addition of a pair of wireless Bluetooth earphones.
There was also a brief glance at the interface, which showed an animated circular icon similar to Cortana - Microsoft's digital personal assistant for Windows Phone devices.
