Social media platform Wooplr has reportedly received 5 million dollars in Series A funding round from Helion Ventures to expand its team in India.
According to Tech Crunch, Bangalore-based Wooplr started out as a social network for sharing fashion photos, but it has evolved into a discovery platform for fashion enthusiasts.
The company was founded by four ex-McAfee colleagues - Arjun Zacharia, Soumen Sarkar, Praveen Rajaretnam and Ankit Sabharwal in March 2013.
Wooplr managed in raise 225,000 dollars earlier during the seed round.
Rajaretnam said that the company aimed to deliver on the promise of social commerce - providing the right product to the right user at the right time.
