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1 lakh Indian traders sell products online: Amazon JV

IANS  |  Bengaluru 

Amazon-joint venture on Thursday said it has enabled one lakh small and medium businesses (SMBs) to sell a variety of products in 100 cities across and leverage digital payments for growth.

The global had set up Prione in 2014 with Catamaran, promoted by Founder N.R. Narayana Murthy, to encourage Indian to sell their products from the unorganized offline market to the organised digital platform.

"We have helped about 100,000 across the country to sell apparels, electronics, home and kitchen appliances among 20 product categories and benefit from digital payments," said the city-based JV in a statement here.

The Indian digital payments industry is estimated to touch $500 billion by 2020, with in tier-1 and tier-2 cities making major contribution.

"The Indian is projected to reach $84 billion by 2021. About 50 million SMBs across the country will be a key of its growth," said Prione in the statement.

With domain experts in 25 cities and a in 30 cities, Prione helps SMBs start online business without heavy investment required in traditional

"We organise sessions with SMBs across the country to help them manage and grow their by identifying the right products, manage inventory, improve delivery and offer the best price to customers," said the statement.

With benefits like cashbacks and offers on products, the SMBs are able to tap into a larger customer base and ensure customer retention.

"The swift transactions come with a 24/7 merchant and customer support, to answer queries through email and phone, ensuring seamless functioning of businesses," added the statement.

"Prione's cataloguing service helped us to hard-sell our products, as the visual catalogue enabled our customers choose the right product and reduced the returns drastically," said of Friske Knits, an at Tirupur in

The descriptive details on the catalogue enabled to increase turnover to Rs 60 lakh from Rs 15 lakh per month.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, May 16 2019. 14:34 IST