The ruling AIADMK's long-time leader Jayalalithaa died in December 2016 but it is her old electoral speech urging people not to waste their votes on any other party and only cast their ballot in her party's favour that is telecast as part of the party's campaign.
In his rallies, Chief Minister K. Palaniswami, apart from attacking DMK President M.K. Stalin, also seeks to leverage Jayalalithaa's legacy, recalling the various schemes that she had implemented in that part of the state as well as across Tamil Nadu.
On the other side, DMK's Stalin and other leaders talk about the various schemes brought in by the late Karunanidhi when he was Chief Minister.
Similarly, other DMK speakers also stress the schemes implemented by the earlier Karunanidhi government.
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