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Diana Penty named Estee Lauder's first India ambassador

IANS  |  New Delhi 

has been appointed the first Lauder.

The will feature in skin care and make-up campaigns across digital and in-store platforms and her first campaign for the brand will debut on December 11.

"It is an honour to be the first face for Lauder in Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them," Diana said in a statement.

According to Rohan Vaziralli, General Manager, Lauder Companies India, Diana's independence, confidence, sophistication and radiance reflect the modern Indian woman today.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, December 06 2018. 20:16 IST