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Eicher Motor to further beef up its global market share with new 650cc bikes

IANS  |  Chennai 

With two new 650cc motorcycles, Ltd now hopes to further consolidate and grow its market share in the global mid-weight motorcycles (250cc to 750cc) segment, said a

He also said the company has started shipping the new models to and offers its existing and prospective customers a good reason for upgrade. The two new models will reach nearly 870 outlets in a phased manner.

Launching the Interceptor INT 650 (price Rs.250,000 - Rs.270,000) and GT 650 (Rs.265,000 - Rs.285,000) motorcycles here on Friday, Shaji Koshy, Head-Business, said: "Last year the global mid-sized motorcycles market was about 14 lakh units and commands about 60 per cent of that."

With the two new models, the company's product portfolio has expanded and is expected to boost sales.

"We are the most profitable company in this segment," Koshy claimed.

He said is targeting a production of about 875,000 units this year.

Koshy also said that the international markets are different from as the riding there is seasonal.

According to him, the company is working towards removing the waiting period for its bikes and for the two new 650cc bikes, the waiting period is till March 2019.

"The idea is to grow the market without putting the existing customers to much financial difficulty by offering the new bikes at the same estimated monthly instalments."

The two bikes come with a three-year global warranty and roadside assistance service.

Both the GT 650 and the Interceptor INT 650 can be had in standard, custom or chrome versions with a wide range of retro options.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, December 07 2018. 15:06 IST
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