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Election makes business bloom for florist in UP

IANS  |  Varanasi 

Heat waves in during the summer usually lead to slump in the business. Flowers wilt due to heat and except for marigold that survives in hot weather, florists avoid stocking up on other varieties of flowers.

However, with electioneering peaking in the state for the final phases, the demand for flowers, particularly rose petals, have risen sharply.

Political heavy weights are campaigning in eastern UP and roadshows are becoming the order of the day.

Florists are already preparing for a boom next week when campaigning will speed up in Narendra Modi's constituency,

"Anyone who is someone in the BJP and the NDA will be in next week to campaign for the We are not using 'gulal' because of the dusty winds blowing across the region. We are getting truckloads of rose petals to welcome the campaigners," said Ram Nihor, a in

According to sources, an estimated 1,000 kg of rose petals are used in one roadshow. Besides, there is a demand for garlands and bouquets.

In constituencies where the is in a good position, there is a demand for outsized tricoloured garlands.

is scheduled to hold a roadshow in Varanasi on May 15 and special floral decorations are being made for the occasion.

"We are making customized garlands and bouquets for the and now the BJP wants similar bouquets with orange flowers. We are getting orange lilies from other places for the bouquets," said Kishan Yadav, a in Varanasi.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, May 11 2019. 11:54 IST