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Government ups print media ad rates by 25 per cent

IANS  |  New Delhi 

The government on Tuesday increased the advertisement rates for by 25 per cent over the existing rates, which is expected to especially benefit small and medium newspapers.

An release said that the decision has come into force immediately and will be valid for a period of three years.

"This decision has been taken based on the recommendations of the 8th constituted by which took into account several factors, including the increase in the price of newsprint, processing charges and other factors which go into the computation of advertisement rates," the release said.

The last such revision had taken place in 2013 when an increase of 19 per cent was made over the rates of 2010.

"The decision will be of great benefit especially to the medium and small newspapers including a large number of such papers in regional and vernacular languages," the release said.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 08 2019. 22:42 IST