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IBM, Bluewolf bring new Salesforce practice to India

IANS  |  Mumbai 

With the aim to help Indian enterprises deliver next-generation consumer experiences, global consulting agency Bluewolf, an IBM company, on Tuesday announced a new practice in the country with Salesforce, a global leader in the (CRM) solutions.

The dedicated practice will leverage Bluewolf's expertise and delivery capabilities in (AI) and innovation strategy -- combined with IBM's leadership in cognitive and design-thinking with 'Watson" -- to help clients connect customer experience to value.

"With over 10,000 successful projects delivered globally and throughout Asia-Pacific, we're excited to bring this successful partnership to India," Lula Mohanty, Managing Partner, GBS, IBM, told reporters here.

"Giving developers the ability to integrate IBM 'Watson' services into will combine insights from unstructured data inside or outside an enterprise and customer data delivered by Salesforce 'Einstein' to enable smarter, faster decisions," Mohanty added.

According to Bluewolf's "Annual State of Salesforce" report, 88 per cent of IT professionals say the top two reasons their organisation uses Salesforce is for customer acquisition and retention, above all other business goals.

The Salesforce practice brings specialised Salesforce "Einstein" and IBM "Watson" resources, data scientists, business process and integration leaders and global delivery that prioritises customer experience.

"As a in the Salesforce implementation ecosystem, we will focus on outcomes-driven consulting that puts the customer and employees at the centre of the experience," said Eric Berridge, of

Last year, IBM and Salesforce announced a global strategic partnership to deliver designed to leverage AI and enable companies to make smarter decisions.

"This launch in strengthens IBM's commitment to the Salesforce ecosystem and deeper collaboration of and Salesforce Einstein," added Sunil Jose, SVP and Country Leader, Salesforce



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 13 2018. 14:52 IST