You are here: Home » News-IANS » Business-Economy
Business Standard

Indian health-fitness app start-up forays into Malaysia

Business Finance

IANS  |  Bengaluru 

As part of its overseas geographic expansion into southeast Asia, Indian health and fitness app, HealthifyMe, has forayed into Malaysia to offer its services including diet and fitness plans, said a top official on Friday.

"We will expand across southeast Asia to Singapore, Indonesia and enter the Gulf region over the next quarters," HealthifyMe co-founder and Chief Executive Tushar Vashisht told reporters at the city-based start-ups' annual event "Ignite".

The company has raised $6 million (Rs 43 crore) from existing investors and InnoVen Capital to fund its new initiatives as an extension to its $12 million (Rs 86 crore) Series-B funding in February.

The Bengaluru-based start-up has launched its services in Malaysia, and has also hired a team of nutritionists and fitness coaches to develop personalised diet and fitness plans for its southeast Asian users.

The platform lets users track their calorie intake by maintaining a digital log and also offers fitness and nutrition coaching from professionals. It also has Artificial Intelligence (AI)-powered virtual nutritionist "Ria" offering dietary and fitness suggestions to stay healthy.

Earlier this year, the start-up launched its health consultation services to the Indian diaspora living across the world, with a specific focus on Middle East, Africa and North American geographies.

"We have seen ourselves as a global product company and have built our app in line with global standards," said Vashisht on the occasion.

About 10 per cent of the start-up's 8 million user base, 10 per cent of fitness coaches and 20 per cent of revenues are from international geographies.

"Our foray into southeast Asia is an effort to offer a local and curated experience to users there, providing the same level in terms of quality of coaches and technology support our users in India enjoy. We will enter more markets soon," added Vashisht.

The company also announced the expansion of its platform with the launch of its curated online foods marketplace, EatBetter.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, November 16 2018. 20:08 IST