Myntra, the official style partner for the awards ceremony, will launch the collection with a fashion walk with IIFA Rocks, a musical night.
The line will boast of red carpet looks at affordable prices for the consumers. The looks will be put together from an assortment of outfits and accessories.
The fashion line that is to be showcased as part of the IIFA show will include the classic evening pastels, the ruffles and flounce, the glamorous baroque nights and the trending asymmetric hemlines.
Gunjan Soni, Chief Managing Officer, Myntra & Head, Jabong, said: "We clocked millions of impressions on social media during the previous edition and received encouraging response from our customers and expect even greater visibility in the upcoming edition in Bangkok."
The gala will be held June 22-24 at the Siam Niramit Theatre.
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