London Fashion Week teams up with Toni&Guy?

The London Fashion Week, which is set to kickstart here in September, has reportedly teamed up with haircare brand Toni&Guy.

It is the first time ever that the fashion extravaganza has lent its name to a product line as part of an official product endorsement deal, reports femalefirst.co.uk.

The professional haircare range will feature the official LFW logo on all its packaging.

The fashion event is organised by the British Fashion Council.