Media firm NDTV on Monday announced its partnership with telecom service provider Bharti Airtel to launch live channel "NDTV HOP".
The live channel for smartphones comes in portrait (vertical) mode with exclusive content for Airtel TV users.
"NDTV is valued and recognised for creating and launching terrific new content in the online space," Suparna Singh, Group CEO, NDTV, said in a statement.
"This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology," Singh added.
NDTV HOP would offer instant access to digital content covering the latest from news, Bollywood, auto, technology, pop-Culture, online deals, fashion and much more.
--IANS
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