Subscription-driven video entertainment app nexGTV on Wednesday announced partnership with Reliance Broadcast Network to acquire global digital rights for BIG Magic and BIG Magic Ganga TV channels.
"Our partnership with Reliance Broadcast Network, which is one of the leading television networks in the country, further highlights our commitment to keep expanding the already extensive library of India-centric content available on our platform," said Abhesh Verma, chief operating officer, nexGTV, in a statement.
BIG Magic offers comedy sitcoms which includes stand-up acts and comedy blockbuster films while BIG Magic Ganga provides regional entertainment.
The channels will be available for viewers around the world (except in north America) and across all platforms as part of nexGTv's paid packages.
"We are confident that the Indian expat population will appreciate this latest addition of even more tailored regional and genre-specific content to their entertainment options," Verma noted.
With the move, nexGTv will also widen its viewership among children and teenagers by engaging them with shows like "Baal Krishna", "Naya Akbar Birbal" and "Vikram aur Munja".