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Submerge to launch music label

IANS  |  Mumbai 

Mumbai-based dance music booking agency, and artiste management company Submerge, which has clocked 15 years, is launching a music label.

Founded in 2003 by and Pearl and Hermit Sethi, brought together dance music heads in It manages multiple artists and curates popular dance music events in like Satellite Beachside in

The label, to be called Music, will provide Indian producers an opportunity to catch the attention of international listeners.

"We just felt it was time, not just for us at but also for the wealth of talent has begun to produce in the electronic music space," Nikhil, one of the Submerge founders and music entrepreneur, said in a statement on the decision to launch

"Over the years, we've promoted electronic music, regardless of its sub-genre. However at the label, we're starting by focusing on underground music before we expand our horizons and our repertoire, both of which will happen in time.

"While we encourage Indian artistes to push boundaries, we are also going to actively engage in Artistes and Repertoire work, encouraging collaborations between local and international artistes. The world truly is our oyster and we're going to explore it to the fullest," he added.

The first release on the label is by Manny and Ajmal, who have performed together in the past as BLaNK. The 11-track album called "11:11" will release on Sunday when the label goes live.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, November 10 2018. 11:52 IST