You are here: Home » News-IANS » Business-Economy
Business Standard

Wipro arm to invest $9.9 mn in US firm

Business Finance

IANS  |  Bengaluru 

Software major Wipro on Wednesday said its investment arm Wipro LLC would invest $9.9 million (Rs 63.4 crore) in the US-based Harte Hanks to offer marketing technology services to their customers.

"The deal will enable us to offer omni-channel marketing solutions, including consulting, strategic assessment, data, analytics, digital social, mobile, print, direct mail and contact centre to our customers," it said in a statement.

As partners, Wipro and Harte jointly market Opera Solutions Signal Hub, an advanced big data and machine learning platform to enable clients to deliver a contextually and personalised customer experience.

"In the digital world, marketers need to have an understanding of their customers to offer an engaging personalised experience. This requires investments in customer data, marketing tools and a technology stack. By providing a comprehensive solution, we will empower marketing professionals target and engage their customers," it said in the statement.

"Investment in Harte reflects our commitment to offer marketing technology and digital services for chief marketing officers and marketing professionals, across industry segments," said Wipro Consumer Business Unit President Srini Pallia.

According to Harte Chief Executive Karen Puckett, enterprises and brands are working hard to understand their customer's buying experience and deploying technology to help them interact with customer in meaningful ways.

"Brands are defined by experiences they deliver to their customers. Understanding the journey is the starting point and it is marketing technology that facilitates interactions at scale," said Puckett.

The tie-up will also address the capabilities of the chief marketing officers in acquiring and managing technology.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, January 24 2018. 20:42 IST