The Bharatiya Janata Party’s (BJP’s) ideologues say Italy has a stake in Indian politics because of the Congress president’s origins. Italian luxury goods maker Bulgari certainly does have a stake because its desi brand recognition is linked to Narendra Modi. If the chief evangelist of Gujarat is projected as the National Democratic Alliance’s (NDA’s) 2014 prime ministerial candidate, it means oodles of free airtime for Bulgari.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'><B>Devangshu Datta:</B> Do the electoral maths, Mr Modi</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; '>Nothing in Mr Modi

Devangshu Datta: Do the electoral maths, Mr Modi

Nothing in Mr Modis track record suggests he's good at building alliances. If he does spearhead the BJP's campaign, it would probably not improve the party's chances of winning the 2014 polls

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