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Farhad Manjoo: Brands born online reshaping retail

By cutting inefficiencies of retail and the marketing expense of TV, new companies offer products at lower prices

Online Retail

Farhad Manjoo 

Farhad Manjoo The world might be a mess, but look on the bright side: Men’s shaving products are much better than they used to be. Thanks to several online shaving start-ups, razors, creams, gels and other paraphernalia are now cheaper, of higher quality and are more convenient to purchase than ever before. Last week one of the upstarts, Dollar Shave Club, was acquired by the consumer products giant Unilever for $1 billion. For shaving behemoths like Gillette, it is the first skirmish in the coming guerrilla war for men’s faces, not to mention other parts. (Dollar Shave also makes bathroom ...

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First Published: Thu, July 28 2016. 21:46 IST