Business Standard

Letter to BS: Massive roadshow by PM Modi took Varanasi by storm

It seems observing religious rituals publicly has become the most effective way of electioneering


Business Standard
The massive roadshow by Prime Minister Narendra Modi and the cavalcade as part of the nomination gala took Varanasi by storm. Of course, the BJP cannot be blamed or envied for events choreographed and telecast to appeal to a wider audience. The entire spectacle looked staged in order to present the incumbent as a larger-than-life character. 

The superficial glitter of the events that eclipsed the real issues revived memories of the India Shining campaign. It is hard to describe the open display of awe and admiration for Modi without alluding to the “personality cult”. In Varanasi, clad in a saffron kurta

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First Published: Apr 29 2019 | 1:12 AM IST

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