Letter to BS: Regulator must keep a watch on pricing of products, services

This refers to “The next disruption” (November 29). It is quite common for a new entrant to dole out discounts and freebies while launching its services in order to get a foothold in the market. Companies with deep pockets can continue with their predatory pricing for a long period of time, causing disruption in the business environment. This is where a regulator needs to come into the picture. It is the regulator’s responsibility to ensure that there is sufficient competition. Also, the regulator must keep a watch on the pricing of products/services in order to stop companies from offering unreasonably