New marketing mantra

Multi-level marketing (MLM) companies such as Amway are known to incentivise their salespeople to spread the word and recruit others down the line. The incentives largely depend on a salesperson's ability to widen the company's sales network. Prime Minister Nerandra Modi appeared to have taken a leaf out of MLM's rulebook when, at a rally in Bihar's Aurangabad district last week, he urged everyone in the audience to contact 50 voters each after leaving the venue and convince them to bring about a change in the government for development. He said the coming Assembly elections in Bihar were not about electing a party, leader or an individual; they were about who could change the destiny of the youth.