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Sahara's Bharatiyata

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Business Standard New Delhi

It is not clear whether the Commonwealth Games Committee is merely grateful or also embarrassed by Sahara India Pariwar’s helpful publicity campaign and media “management”. A bag of books and brochures sent to the media on the last day of the Games not only had a sheet with “Bharatiyata” printed on it with an essay on “How Religion Came into Existence — A Hypothesis”, but also a gold-plated watch.

(Disclosure: this newspaper’s editor read the essay but returned the watch.)

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First Published: Oct 18 2010 | 12:56 AM IST

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