Social media travails

Today, every company wants a strong social media presence. This can, however, prove counterproductive. As the news about Reserve Bank of India (RBI) banning the zero per cent interest rate scheme for the purchase of consumer goods was published on the Facebook pages of newspapers, an avid Facebook user simply tagged Bajaj Finserv Lending's official Facebook page to the news in the comments box without commenting any further. Well, the page handler might choose to ignore the news, but it is certainly difficult for the company management to ignore the RBI diktat.